Modern Prophets Speak, Volume I, No. 37, Ballard
Excerpt from his April 2009 General Conference Address, Learning the Lessons from the Past
Years ago when I was in business, I learned a very expensive lesson because I did not listen carefully to the counsel of my father, nor did I heed the promptings of the Spirit giving me guidance from my Heavenly Father. My father and I were in the automobile business, and the Ford Motor Company was looking for dealers to sell their new line of cars. Ford executives invited my father and me to a preview showing of what they thought would be a spectacularly successful product. When we saw the cars, my father, who had over 35 years experience in the business, cautioned me about becoming a dealer. However, the Ford sales personnel were very persuasive, and I chose to become Salt Lake City’s first—and actually last—Edsel dealer. And if you don’t know what an Edsel is, ask your grandpa. He will tell you that the Edsel was a spectacular failure.
Now, there’s a powerful lesson for all of you in this experience. When you are willing to listen and learn, some of life’s most meaningful teachings come from those who have gone before you. They have walked where you are walking and have experienced many of the things you are experiencing. If you listen and respond to their counsel, they can help guide you toward choices that will be for your benefit and blessing and steer you away from decisions that can destroy you. As you look to your parents and others who have gone before you, you will find examples of faith, commitment, hard work, dedication, and sacrifice that you should strive to duplicate.