"Business Is Entitled to a Fair Profit"

Leonard ReadLEONARD E. READ, THE FREEMAN

This is actually a cliché of social­ism, but it often goes unchallenged because the businessmen who re­peat it are rarely suspected of en­dorsing ideas with socialistic ov­ertones.

The notion that a business is en­titled to a fair profit has no more to commend it than does the claim that workers are entitled to a fair wage, capitalists to a fair rate of interest, stockholders to a fair div­idend, landlords to a fair rent, farmers to a fair price for their produce. Profit (or loss), regard­less of how big, cannot properly be described as fair or unfair.

To demonstrate why fair should not be used to modify profit as a right to which someone is entitled, merely imagine a businessman, heedless of the market, persisting in making buggy whips. If no one were willing to exchange dollars for whips, the manufacturer would fail; not only would he have no profit but he would lose his capital to boot. Would you have any feel­ing of guilt or unfairness for hav­ing refused to buy his whips? Most certainly not!

We do not think of ourselves as unfair when we search for bar­gains. We have no sense of unfair­ness when employing a competent as against an incompetent helper, or borrowing money at the lowest rate offered, or paying a low in­stead of a high rental. The idea of guaranteeing a fair dividend to one who invests in wildcat schemes never enters our heads. When we shop around, our choices cause profits to accrue to some business­men, losses to others. We do not relate these exercises of free choice to fairness or unfairness or consider that anyone’s rights have been infringed.

In market-place parlance, there is no such thing as a right to a “fair” profit. All that any person is entitled to in the market place, be he businessman or wage earner, is what others will offer in willing exchange. This is the way believ­ers in the free market think it should be.

However, when it is claimed that business is entitled to a fair or reasonable profit, the claimers must have something else in mind than what they can obtain in will­ing exchange. Otherwise, they wouldn’t mention the matter.

While the “something else” these businessmen have in mind is rare­ly understood in its full implica­tions, it must, perforce, mean something other than individual freedom of choice. In short, it must mean the only alternative to freedom of choice: authoritarian­ism. When the market—freedom in exchange—is cast aside, there remains but one other determiner as to who will get how much of what, namely, government! And when government determines or controls profits, prices, wages, rents, and other aspects of produc­tion and exchange, we have so­cialism, pure and simple.

When “fairness” is demanded as a substitute for what can be ob­tained in willing exchange, the asker, consciously or not, is insist­ing on what naturally and logically follows: a planned economy. This means all forms of protectionism, subsidies, maximum hours, mini­mum wages, acreage allocations, production schedules imposed by the state, rent control, below mar­ket interest rates, free lunches, distressed areas designated and fi­nanced by governmental confisca­tion of peoples’ capital, federal urban renewal, TVA, state unem­ployment insurance, social secur­ity, tax discrimination, inflation, and so on. These measures—so­cialism—are government’s only means of “fairness,” and they in­stitutionalize unfairness!

The declaration that business is entitled to a fair profit connotes equalitarianism; that is, a co­erced evenness in reward to the competent and incompetent alike. From what does this type of thinking stem?

It may very well be a carry-over from the static society which, as in a poker game, can award no gain to anyone without a corre­sponding loss to someone else. It is to overlook the economics of the free market and its willing ex­change where each party to the ex­change gains. If each party did not believe he gained, there would be no willing exchange. There couldn’t be!

Or, this type of thinking may stem from the labor theory of val­ue which holds that the worth of a good or service is determined not by individual evaluations but by the amount of effort exerted: if as much effort is used to make a mud pie as to make a mince pie, they are of equal worth! Marx, acting on this theory, evolved his sys­tem: in essence, to have the state take from the mince pie makers and give to the mud pie makers. After all, goes the cliché, aren’t the mud pie makers entitled to “a fair profit”?

Assuming the market is free from fraud, violence, misrepresen­tation, and predation, the economic failure or success of any individ­ual is measured by what he can obtain in willing exchange—fair­ness being a state of affairs that is presupposed in the assumption. Everyone, according to any moral code I would respect, is entitled to fairness in the sense of no special privilege to anyone and open op­portunity for all; no one is entit­led to what is implied by a fair price, a fair wage, a fair salary, a fair rent, or a fair profit. In mar­ket terms, one is entitled to what others will offer in willing ex­change. That is all!

Editor’s Note: First published in the April 01, 1963 of “The Freeman: Ideas on Liberty”


Leonard E. Read (1898-1983) was the founder of FEE, and the author of 29 works, including the classic parable “I, Pencil.”


Used with the permission of the Foundation for Economic Education.